Stir TV, the “first show for and about Asian America’s next generation,” makes its premiere Saturday on the International Channel and KTSF-26 in the San Francisco Bay Area.

The English-language news and entertainment program says it is targeting Asian Americans who were born, raised, or educated in the United States, a group it calls, “trend-setters and pop-culture mavens who are among the nation’s most dynamic and rapidly growing populations.”

A run of 26 weekly episodes of the 30-minute show is planned for the first season.

It looks like the show is trying to be an Asian American version of MTV, which is fine. Until MTV and the entertainment industry become more like Stir TV and diversify their programming, there will be a need and an audience for shows or networks that target an ethnic or racial niche.

chinoloco