Pringles are not potatoes. And now Hershey's Kissables are no longer "candy coated milk chocolate," but "chocolate candy."

From the Candy Blog [via Consumerist]:

The new version is called Chocolate Candy which is code for chocolate-flavored confection, or candy that contains chocolate but can’t be called chocolate because it has other stuff in it that’s not permitted by the FDA definitions (like more oil than actual chocolate).

That's not the only Hershey's chocolate whose chocolate has been diluted, apparently:

It strikes me as odd that Hershey’s new Pure Chocolate campaign comes on the heels of their attempts to dilute the definition of chocolate and have changed the formulation on many of their favorite candies (5th Avenue & Whatchamacallit) to include new coatings that are not pure chocolate any longer.  

What's next? Non-corn Corn Flakes? Non-wheat Wheat Thins? Non-cheese Cheese Whiz? (Okay, maybe you already have your doubts about that last one.)

Victor Tan Chen Victor Tan Chen is In The Fray's editor in chief and the author of Cut Loose: Jobless and Hopeless in an Unfair Economy. Site: victortanchen.com | Facebook | Twitter: @victortanchen