Making religion hip

“We call it a boutique synagogue. You might have to RSVP. There might be a roped line. It will totally be a scene. But it’s all kosher.”

— Dovi Scheiner, an Orthodox rabbi who this autumn will be opening the doors to SoHo Synagogue in Manhattan, a Jewish house of worship for the young (rabbi Scheiner is 28), moneyed (the synagogue will organize Shabbat services in the Hamptons, a refuge for the rich), and Orthodox.  

Mimi Hanaoka